Wednesday, October 07, 2009

Consumer Reporting


The Whatchamacallit holds a special place in my heart. It’s not the prototypic candybar. That belongs to Snickers.

Fast Snickers Facts!
-Were called Marathon Bars in the UK until 1990. When they switched from Marathon to Snickers they went from the #9 candybar to the #3.
-You can purchased caffeinated Snickers.
-A Limited Edition in Canada contained Maple.

Whatchamacallit isn’t my favorite candybar. That belongs to Twix.

Fast Twix Facts!
-Was called The Raider internationally until the 90s. I wish it still were.
-Special flavors have included Orange, Mint, White Chocolate and Coffee.
-Limited Editions have included circular and square Twix bars.

So, back to Whatchamacallit. Whereas Twix and Snickers and so many other candybars existed before I did, the Whatchamacallit is the first candybar I remember being introduced.

Turns out, that’s a lie. It was introduced in 1978. My memories lie to me. It’s sad.

But in 1987, the year that I thought they came out, they changed the formula of the Whatchamacallit, and gave it a new advertising campaign. Maybe you remember this bit of trippy goodness.


The commercial worked, and I insisted we go to 7-11 and try one. Because at the time, 7-11 was my favorite restaurant. Yes, restaurant. In some ways I was a clever little kid, but in many others it’s remarkable that I survived.

Despite what this entry might lead you to believe, I haven’t thought much about Whatchamacallit’s over the years. Until they did this :


So I rushed to 7-11 and tried one. So now, the great Whatchamacallit v Thingamajig Taste Off!



Whatchamacallit wins. Sorry if that’s anticlimactic. It just tasted better. But I’d love it if they just kept spinning off new Doodads, Doohickeys and Gizmos.

2 comments:

Eric said...

I think that commercial should still be on the air. Never have I been so impressed with a candy commercial, except maybe the Snickers song one.

esodhiambo said...

Please tell me that is not your hand in the first picture--that could really creep some patients out.

I think of Snickers as the archetypal candy bar. We are clearly related.

If the Dr thing doesn't work out, you should totally pint this on the back of your resume and send it to Hershys. Cadburys. Whoever.

Nice post.