Consumer Reporting

The Whatchamacallit holds a special place in my heart. It’s not the prototypic candybar. That belongs to Snickers.

Fast Snickers Facts!
-Were called Marathon Bars in the UK until 1990. When they switched from Marathon to Snickers they went from the #9 candybar to the #3.
-You can purchased caffeinated Snickers.
-A Limited Edition in Canada contained Maple.

Whatchamacallit isn’t my favorite candybar. That belongs to Twix.

Fast Twix Facts!
-Was called The Raider internationally until the 90s. I wish it still were.
-Special flavors have included Orange, Mint, White Chocolate and Coffee.
-Limited Editions have included circular and square Twix bars.

So, back to Whatchamacallit. Whereas Twix and Snickers and so many other candybars existed before I did, the Whatchamacallit is the first candybar I remember being introduced.

Turns out, that’s a lie. It was introduced in 1978. My memories lie to me. It’s sad.

But in 1987, the year that I thought they came out, they changed the formula of the Whatchamacallit, and gave it a new advertising campaign. Maybe you remember this bit of trippy goodness.


The commercial worked, and I insisted we go to 7-11 and try one. Because at the time, 7-11 was my favorite restaurant. Yes, restaurant. In some ways I was a clever little kid, but in many others it’s remarkable that I survived.

Despite what this entry might lead you to believe, I haven’t thought much about Whatchamacallit’s over the years. Until they did this :


So I rushed to 7-11 and tried one. So now, the great Whatchamacallit v Thingamajig Taste Off!



Whatchamacallit wins. Sorry if that’s anticlimactic. It just tasted better. But I’d love it if they just kept spinning off new Doodads, Doohickeys and Gizmos.